Sierra Custom Foods Ltd. | The Brand Behind the Brand

Casey Topping

Director of Procurement & Commodity Sales

PROFESSIONAL BACKGROUND

With 22+ years of experience in the food, protein, and supply chain sectors, I lead commercial strategy, sales, and business development to drive sustainable growth. As a Chief Commercial Officer, I oversee go-to-market execution, pricing, and cross-functional leadership across operations and logistics. I’m passionate about building high-performing teams, strengthening client partnerships, and turning complex challenges into measurable results.

Andrew Lash

Director of Finance

PROFESSIONAL BACKGROUND

With over 25 years of experience in finance, accounting, and operational leadership, I oversee financial strategy, reporting, and performance management. As Director of Finance, I lead budgeting, cost analysis, compliance, and cross-functional financial planning to support sustainable growth. My approach combines financial discipline with operational insight to drive efficiency, accountability, and informed decision-making across the organization.

John Fornear

Director of Sales

PROFESSIONAL BACKGROUND

With over 30 years of experience in the food, protein, and supply chain industries, I lead national and regional sales operations with a focus on revenue growth and strategic account management. As Director of Sales, I drive structured sales execution, develop high-performing teams, and build long-term customer partnerships. I’m committed to aligning commercial strategy with operational capabilities to deliver measurable results and sustainable market expansion.

David Capobianco

Senior Director of Foodservice Sales

PROFESSIONAL BACKGROUND

With 27+ years of experience across foodservice, protein, and supply chain sectors, I lead strategic sales initiatives and national account development. In my role as Senior Director of Foodservice Sales, I focus on expanding key partnerships, optimizing commercial performance, and driving cross-functional collaboration. I’m passionate about mentoring teams, strengthening client relationships, and delivering consistent, long-term business growth.

Tom Heliotis

Chief Commercial Office

PROFESSIONAL BACKGROUND

With 22+ years of experience in the food, protein, and supply chain sectors, I lead commercial strategy, sales, and business development to drive sustainable growth. As a Chief Commercial Officer, I oversee go-to-market execution, pricing, and cross-functional leadership across operations and logistics. I’m passionate about building high-performing teams, strengthening client partnerships, and turning complex challenges into measurable results.

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Casey Topping

Andrew Lash

John Fornear

David Capobianco

Tom Heliotis